Last Updated: October 7, 2025
This Privacy Policy describes how Deer Management Systems LLC, d/b/a Tactacam and our subsidiaries and affiliated companies (collectively, “Company,” “we,” or “us”) collect, use, disclose, and otherwise process information about you. This Privacy Policy applies to information we collect when you access or use our websites (collectively, the “Website”), our mobile applications (the “App”), and our connected cameras and other devices (“Devices,” and, together with the Website and App, the “Services”), or when you otherwise interact with us, such as through our customer support channels.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the “Last Updated” date at the beginning of this policy. Where required by law, we will provide you with additional notice (such as by adding a statement to the Website or the App or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
COLLECTION OF INFORMATION
When you set up an account with us, we collect information that identifies you or that we can associate with you (your "personal information"), as well as information that does not identify you (e.g., anonymous, deidentified, or aggregated data). We may also collect various categories of information directly (from you), automatically (through technology), or indirectly (from others), as more fully described below.
Information You Provide to Us
The categories of personal information (including sensitive personal information) that we, or our service providers or contractors on our behalf, collect (or have collected during the preceding 12 months) directly from you may include the following:
● Identifiers: we collect your name, email, phone number, and mailing address.
● User Content: we collect information included in any content you share through the App, including your posts and photos.
● Financial Information: we collect your payment information through third-party payment processors.
● Communication Information: we collect information included in your communications with us.
● Commercial information: including offline and online interactions with us, products or services purchased or considered, and purchasing histories.
● Other Information: we may also collect any other information you provide to us, such as social media information.
Information We Collect Automatically
We automatically collect the following categories of information:
● Internet Activity Information: we collect information about how you access our Website and App, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Website and App and how you interact with our communications, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Website.
● Transaction Information: when you purchase, exchange, or return a Device, we collect information about the transaction, such as Device details, purchase price, and the date and location of the transaction.
● Location Information: with your consent, we collect precise geolocation through the App. You can control or disable that feature through your settings. Some of our Devices also transmit precise geolocation information.
● Video and Photo Information: some of our Devices may capture videos and photos.
● Chat Information: Our Website features “chatbots” and we may record and maintain any information you share by chat. We retain a third party vendor to operate this feature, and your Chat Information will be shared with the third party.
● Information Collected by Cookies and Similar Tracking Technologies: we use tracking technologies, such as cookies, pixels, and SDKs, to collect information about your interactions with our Website, App, and communications. These technologies help us improve our Website, App, and communications, see which areas and features of our Website and App are popular, count visits, and track clicks. You may be able to adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Website.
Derived Information
We may derive information or draw inferences about you based on the information we collect. For example, we may infer that you are interested in certain Devices based on your browsing behavior and past purchases.
USE OF INFORMATION
We use the categories of information we collect for the following business and commercial purposes:
● Service Delivery: we use information to provide and maintain our Services, including to process payments and authenticate your account.
● Communication: we use information to communicate with you about Company and our Services, including to respond to your complaints, claims, and inquiries, inform you of price or Services changes, and send you other transactional or relationship messages.
● Marketing and Advertising: we use information to send direct marketing messages (including via email and, with your consent, text and push notifications) and target advertisements to you on third-party platforms and websites as described below.
● Conducting Analytics: we use information to monitor and analyze Website and App trends, usage, and activities, improve our Website and App, and generate de-identified data that we will not re-identify.
● Protection and Compliance: we use information to detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, help protect the rights and property of Company and others, and comply with our legal and financial obligations.
TARGETED ADVERTISING, ANALYTICS AND OPTING OUT
We may use third parties who serve advertisements, provide analytics services, and perform related services across third-party websites and apps. Technologies such as cookies, web beacons, pixels, SDKs, mobile identifiers, and other technologies are used to collect information about your use of our websites and apps and those provided by third parties. The information collected via these technologies may include your IP address, unique identifiers, device type, domain, browser type, operating system, date and time stamp, unique device ID, click-path, pages visited, referring URLs, how frequently you access our offerings, items placed in cart or purchased, and conversion information. This information is used to deliver advertising targeted to you on our App or other companies’ sites or mobile apps, understand the effectiveness of this advertising, analyze and track data, determine the popularity of certain content, and better understand your activity.
In addition to ad targeting activities that rely on cookies, we work with advertising vendors to translate other identifiers, such as your email address or phone number, into a unique identifier (called a hashed value), together with other information, such as items placed in your cart or purchased, conversion information, and other information such as your city or gender, that such vendors can then use to show ads that promote our products to you across the web and in mobile apps.
The activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain state privacy laws. Please see “Additional Information for Residents of Certain States” below for details.
You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices. Depending upon where you reside, you may also have the right to opt out by visiting our websites with a legally recognized universal opt-out signal enabled, such as Global Privacy Control.
PRIVACY RIGHTS AND CHOICES
Account Information: You can access, correct, and delete certain information stored within your Company account at any time through your account settings.
How You Can Opt Out of Promotional Communications: When you set up an account or log into your account on our Services, you may have an opportunity to make or change your selections with respect to promotional communications you wish to receive from each brand. You also will have an opportunity to opt out of promotional email messages from us by clicking on an "unsubscribe" hyperlink contained in commercial emails those brands send you. If you receive a text message (SMS or MMS) from one of our brands and would like to opt out of receiving further text messages, you may do so by following the opt-out instructions within the text message.
Cookies and Similar Technologies: You can usually adjust your browser settings to remove or reject browser cookies. Your device may include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.
Location Information: When you first launch an App that collects precise location information, you will be asked to consent to the collection of this information. You can subsequently stop the collection of this information at any time through the settings on your mobile device.
Mobile Push Notifications: You can opt out of mobile push notifications by changing the settings on your device.
DISCLOSURE OF INFORMATION
We disclose the categories of information described above as follows:
● Vendors: we disclose information to vendors, service providers, contractors and consultants that need this information to provide services to us, such as companies that assist us with web hosting, payment processing, customer service, analytics, and marketing and advertising.
● Advertising Partners: we disclose information to third parties for the Marketing and Advertising purposes described above.
● Professional Advisors: we disclose information to our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
● Legal Authorities: we may disclose information to legal authorities and others for the Protection and Compliance purposes described above, including if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements and if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Company, our users, the public, or others.
● Corporate Transactions: we reserve the right to disclose information in connection with or during negotiations of certain corporate transactions, including a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
● Affiliates: we reserve the right to disclose information between and among Company and any current or future parents, affiliates, subsidiaries, and other companies under common control and ownership.
● Consent: we may disclose information when we have your consent or you direct us to do so.
We also disclose de-identified information that cannot reasonably be used to identify you.
CHILDREN’S PRIVACY
We do not intend to collect personal information from anyone under the age of 16. If you are under the age of 16, you should not provide any personal information to us. If you are a parent or guardian of a child under the age of 16 and suspect they have provided personal information to us, you may use the information in the “Contact Us” section below to notify us so that we may delete the information.
TRANSFER OF INFORMATION
Company is headquartered in the United States and we have operations and vendors in the United States and other countries. Therefore, we and those who perform work for us may transfer your personal information to, or store or access it in, jurisdictions with different standards than those of your home jurisdiction.
ADDITIONAL INFORMATION FOR RESIDENTS OF CERTAIN STATES
Some U.S. states have enacted privacy laws that grant their residents certain rights and require specific disclosures (“State Privacy Laws”). If you reside in a state governed by State Privacy Law, including, for example, California, Minnesota, Nebraska, or Texas, this section applies to you. This section also serves as our California notice at collection.
Additional Disclosures
In preceding sections of this Privacy Policy, we provide details about how we collect, use, and disclose information about you, as well as our targeted advertising and analytics practices. As required by certain State Privacy Laws, we use the tables below to summarize this information.
| Personal Information | Recipients | Purpose |
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| ● To provide the products and services that you have ordered or requested, and to communicate about your orders, to enable and improve our customer service, to address your comments, questions or complaints. to personalize your experiences, to understand your opinions, preferences and shopping habits, and to analyze trends and statistics. |
|
We generally do not collect information that is considered “sensitive” under State Privacy Laws and we do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
As described in the Collection of Information section above, we collect personal information from various sources, including directly from you, automatically when you access or use our Services, and from third-party sources.
We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Privacy Policy.
Sales, Sharing, and Targeted Advertising Activities
We also disclose identifiers, contact information, and internet activity information to advertising partners and social networks to show you targeted ads on third-party properties, expand the reach and effectiveness of our own marketing campaigns, and allow certain third parties to use this information for their own marketing purposes. These disclosures may be considered “sales,” “sharing,” or use of personal information for “targeted advertising” under State Privacy Laws, and the table below provides more information about our practices. We do not engage in sales, sharing, or targeted advertising using personal information about consumers we know to be under the age of 16, or higher age where required by law.
Your Rights under State Privacy Laws
Opt Out of Sales, Sharing, and Targeted Advertising
You may opt out of activities that we engage in that constitute “targeted advertising,” “sharing,” or “sales” of personal information under the State Privacy Laws by:
● Cookies and Similar Technologies: Following the prompts behind the Your Privacy Choices link in the footer of our Website. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies.
● Other Identifiers: Emailing datarequest@tactacam.com to turn off “targeted advertising,” “sharing,” and “sales” based on your email address or phone number.
If you reside in California, you can also opt out by visiting our websites with a legally recognized universal opt-out signal enabled, such as the Global Privacy Control. If you are not logged into your account with us, our processing of the signal will be limited to cookie-based sales, sharing, and targeted advertising for the specific browser or device that you are using.
Access, Correction, and Deletion
You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information.
To request access, correction, or deletion of your personal information, email datarequest@tactacam.com. To authenticate your request, we may ask you to verify your email address or provide information related to your recent interactions with us, such as the date of your most recent purchase.
Nondiscrimination
You have the right not to be discriminated against for exercising any of your privacy rights.
Appeals
If we deny your request, you may appeal our decision by contacting us at support@tactacam.com and including the word “APPEAL” in the subject line. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.
Authorized Agents
If you reside in California, you may also designate an authorized agent to submit requests on your behalf. We may ask authorized agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request. In some cases, we may contact the individual who is the subject of the request to verify their own identity or confirm the authorized agent has permission to submit the request. If you are an authorized agent seeking to make a request on behalf of a California resident, please email support@tactacam.com.
Individuals in the United Kingdom
If you are located in the United Kingdom, this section applies to you.
Legal Basis for Processing
When we process your personal data as described in this Privacy Policy, we do so in reliance on the following lawful bases:
● To perform our responsibilities under our contract with you (e.g., processing payments for and providing the products and services you requested);
● When we have a legitimate interest in processing your personal information to operate our business or protect our interests (e.g., to provide, maintain, and improve our products and services, conduct data analytics, and communicate with you);
● To comply with our legal obligations (e.g., to maintain a record of your consents and track those who have opted out of marketing communications); or
● When we have your consent to do so (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for our processing of your personal information, you may withdraw your consent at any time.
Data Subject Requests
You have the right to (1) access your personal data, including in a portable format, (2) request erasure of your personal data, and (3) request correction of inaccurate personal data. In addition, you may have the right to object to certain processing or request we restrict certain processing. To exercise any of these rights, please email datarequest@tactacam.com.
If you have a concern about our processing of personal data, we encourage you to contact us in the first instance. However, if we are not able to resolve your concern, you have the right to lodge a complaint with the Information Commissioner’s Office at https://ico.org.uk/global/contact-us/.
ADDITIONAL INFORMATION FOR RESIDENTS OF CANADA
If you are a resident of Canada, you may have certain rights in addition to those outlined in the “Your Options Regarding Personal Information” section above.
● Control Cookies and Similar Technologies: In addition to the opt- out rights described above, you may be provided with additional tools to control cookies and similar tracking technologies, such as a consent management tool or preference centre.
● Request to Port: You may have the right to ask us to provide you or someone else (where authorized by law) with a copy of the information we have collected from you, in a structured, commonly used technological format.
● Request to Withdraw Consent: Where we process your personal information based on consent, you have the right to withdraw your consent at any time, subject to contractual and legal restrictions, and reasonable notice.
● Right to Complain: You have the right to contact us with any complaints or concerns about our practices with respect to the handling of personal information.
To exercise these rights, please follow the process described in the “TARGETED ADVERTISING AND ANALYTICS AND OPTING OUT ” section above. We
will respond to your request within the time periods provided for by applicable law.
We and our service providers may process and store personal information outside your province of residence or outside of Canada, including in the United States and the EU. We have policies and procedures in place designed to ensure our compliance with this Privacy Policy and applicable laws, including policies and procedures regarding the retention and destruction of personal information, the handling of complaints, and the appropriate management of personal information by our personnel. We restrict access to personal information to those of our personnel with a need to know for the purposes described in this Privacy Policy, which may include personnel in our marketing, customer service, e-commerce, fulfillment, legal, audit, digital technology, and finance departments. We have implemented reasonable security procedures and measures that are intended to protect personal information and our information technology systems that store personal information. Unfortunately, no transmission of information over the Internet nor storage of information electronically can be guaranteed to be 100% secure. By providing your email address in connection with a purchase or your use of our websites, mobile applications, or services, you are consenting to receive electronic notice of any information security issues using your most recent email address in our records.
CONTACT US
If you have any questions about this Privacy Policy, please contact us at support@tactacam.com.